How GOD NIKE Resale Uses GOD Spreadsheet for Product Line Promotion Planning
2025-05-19
GOD NIKE boasts an extensive range of product lines, each with unique appeal to different consumer segments. To maximize promotion effectiveness, GOD Spreadsheet (www.godsheet.com) serves as a strategic tool for organizing and executing data-driven campaigns.
Step 1: Categorize Product Lines
In the spreadsheet, create columns to document:
- Collection Name
- Key Features
- Target Audience
- USP
- Key Features
Step 2: Promotion Strategy Mapping
Use color-coded tabs to assign tailored approaches:
- High-Heat Releases: Hype-building via Instagram/WeChat drops + Private Shanghai A5 sneak previews
- Retro Styles: Authenticity-focused TikTok storytelling + Douyin KOL partnerships
- Performance Series: Athlete testimonials + Xiaohongshu demo campaigns
Step 3: Cross-Channel Execution
The template syncs with team dashboards to:
- Auto-generate Dark Horse market fit scores (% key demographics like Zhejiang post-90s)
- Track Taobao Live vs. Drive-to-Store conversion metrics
- Allocate phase-wise Seoul-Makati pop-up budgets
Real-World Application
One reseller boosted Air Force 1 "Shanghai Never Sleeps" sales by 170% by:
- Tagging Xiaohongshu seeders in GOD Spreadsheet influencer matrix
- Scheduling activation waves to avoid clash with Micro Typing goods campaigns